Hallmark Mini Digital Card

Hallmark Mini E-card
Adobe Flash, After Effects
Director, Character Designer, Animator
 
My First E-card at Hallmark Cards, done in their early "mini" square format. I had to tell a short story in 15 seconds or less with a small view frame, so I decided to focus on character animation. I wanted something sweet, charming, and soft. I came up with an idea about a little raccoon who makes stars for you (the viewer), which turned into a message about wishing you well- the sender of the card's hope and love for the card receiver lifts this wish, a star, into the sky.
early concepts and boards
I carefully drew my animation keys and breakdowns to help bring life to my puppet animation
Characterturnaround rough I used to make the Flash puppet in Adobe Illustrator
I created an intricate flash puppet and animated everything using strong keyframes and breaksdowns with motion and classic tweens.
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